Newspapers maybe a traditional way of advertising your business but they still prove to be useful when it comes to marketing. Most of the towns still sell and distribute newspapers whether a newsletter or small newspaper. All of these are brought to homes where many people can browse and read. Some are being delivered monthly, weekly or daily but no matter how frequent the distribution is, this can still be a tool on acquiring the target audience for your business. If you are aiming to acquire media attention, let your local newspaper feature your website.
You can still consider the newspaper as one your marketing strategies even if you already have your internet marketing. First, if you have seasonal items or old items which are not moving but you do not want to discard them. You can put a small ad of such products on the classified ad section. Some of the newspapers have “Bargain Box” for those items amounting to $300 and below. This section is being read by many people since they want to see what’s on the random ad. The classified amount is from 5 to 15 dollars.
Second, a sidewalk, garage, or yard sale can also be featured on your newspaper. Add up the date, time and address where it will be held. This classified costs 15 to 25 dollars.
Third, the local newspaper can also help you announce a forthcoming big sale. You can promote it on the section “Help Wanted”. These ads are usually cheap but can usually work for small newspapers but will not easily be noticeable in bigger papers. Classified cost is from 5 to 15 dollars.
An example of a print media for website features is the New Orleans which is a division of Surfing Gator which is one of the largest directories with over 6,000 listing of websites. They have Featured, Sponsored and Standard Listing. Featured and Sponsored Listing includes a website description (up to 50 words) and an enlarged print; a linked image of your logo or business with a width of 225 pixels and a height of 125 pixels. This also includes your business address and telephone number. Featured listing amounts to $45 per month while Sponsored Listing charges $35 a month. Both do not charge ad designs. Standard Listing on the other hand charges only $35 dollar as one time payment for ad listing and this includes description of your webpage (35 words only).
But not all newspapers will be willing to feature your website. There are those conservative papers which will really screen your webpage and will let you pay charges higher than you expected. You must really be creative in developing your website and be artistic on the statements that will be put on it. Be real on what you advertise and be wary on putting exaggerated claims.
There has been a surprisingly numerous local papers which are deemed as authority sites by Google; thus a back link from these sites will give a nice boost on your SEO rankings. Choosing the best local newspaper to help you gain higher audience is a major factor in internet marketing. Also keep in mind that it’s better to have numerous local newspapers to feature your site. Having many papers can multiply your income by dozens of times than concentrating on a single paper.
You have to be choosy in selecting a newspaper that will feature your site. Call or email 5 to 10 of the nearby local newspaper. Explain to them your explosive website which is new and which will revolutionize your industry. Make sure to highlight that you are local and that you are building your website in the coverage area or near it. An example is a web developer who touted his wallpaper site as the next huge community oriented desktop backgrounds; comparable to YouTube. Although this is a bit extreme, this really caught the local newspaper’s attention.
Featuring your websites in more newspapers can multiply your success but it is important to keep your focus. You need to make sure that you will review them along with regular results monitoring. This is an important point if you want your ads to spread on more newspaper and create a buzz on other print media.
Source by Nathalie Fiset